Change title of "Wholesale Price"

Hi there, discounted prices appear on my product pages and archives as "Wholesale Price". 
I would like to change that to [Group Name]'s Price eg "Dealer's Price", Manufacturer's Price etc.
If that's not possible then I still want to get rid of "Wholesale" to something different - maybe "Discounted Price".
The first I am pretty sure can't be done with a translation plugin (unless you can tell me different), the second maybe. 
The first option is definitely preferable.
Can you help?

Thank you very much. I'll need to fiddle about either with the group names or the syntax but it's worked beautifully. Brilliant :)

Is it possible to see the response to this ticket?  We would like to do the same and change it from Wholesale Price to Dealer Price.

Thank you